Seven Oaks logo development

Tuesday, November 17th, 2009 | Design | 1 Comment

Introduction

Seven Oaks is an independent school in Christchurch. It is built on the principle that our children are not merely pieces of clay to be moulded into a particular size and shape. But in truth, as they will tell you, they have a great desire to create their own world and to live their own dreams.

Their requirements

They wanted a logo that was relevant for their school and encapsulated the holistic approach. At the same time it was important they didn’t appear airy fairy. They needed to show that they were grounded yet forward-thinking.

I feel passionately about raising our children to be empowered, responsible, passionate people and I loved what Seven Oaks were doing, so I was super keen to be involved with their new logo.

Final logo:

Seven Oaks School logo

I chose  this icon as I felt it represented

• the internal/external holistic balance
• a seed or growing shoot
• a child in play

We then set about designing their website.

You can see the Seven Oaks logo incorporated in their website below.

View the Seven Oaks website

Client comments

You are gooood! I think that the icon is beautiful and it is very appropriate. I agree that it represents all the things you mention. It also points the way forward. It looks so good, I’m struggling to find some good critical points. It’s unusual for me to find a logo which works so well at first take – maybe I need to live with it for a day or two, but to be honest, I’m not sure I can provide any feedback to improve it.
- Bruce McIntyre, Seven Oaks

Tags: brand, Design, identity, logo, school, seven oaks, website