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Feeling Green: Potato PAK eCommerce
Monday, April 26th, 2010 | Design | No Comments
What I love about being a web designer is that it brings me in contact with all kinds of business ventures and the people who pursue them. Getting a good fit between the product and the site is the challenge for a web designer – the more diverse, the more interesting the work.
One website design I had heaps of fun with lately was Potato Pak. The product is fully biodegradable: plates, cutlery, cups, trays and bowls and a range of packaging, industrial and medical products – all made with a fully sustainable process which uses waste potato starch as a raw material. The brief was to enhance the search engine optimisation of the site, display all the product lines and deliver client and consumer a seamless eCommerce service. It was also to ensure that the unique nature of the environmental ethic behind PotatoPak was clear.
Website redesign for PotatoPak eCommerce
I’m passionate about the environment and think Potato Pak have developed an amazing product. It makes me so sad to see all the polystyrene and plastic (that goes into the landfill) still being used by supermarkets and food outlets all over town. Think of what a difference it would make if everyone was using these biodegradable plates, bowls and packaging.
If you feel the same way as I do, print and send the “Tell your Supermarket to get Potato Pak” PDF on the homepage and hand it in at your local supermarket or fast food joint.
Getting the home page right obviously meant showcasing the products but the client also wanted to communicate wider considerations than just marketing their product - such as the waste stream for the product and how that differed from non biodegradable packaging. This meant the navigation design included headings for community and environment and developing some graphic elements and embedding a video of the end user … a pig farm where used plates, scraps and all, become pig food.
We originally played around with a fun quirky site, but then realised that in order to appeal to supermarkets and top-end businesses we needed a more commercial, professional looking eCommerce site.
It was super-fun taking a product that I totally believe in and designing a fresh website and eCommerce store around it.
Mint Catering logo
Saturday, October 17th, 2009 | Design | No Comments
Introduction
Mint Catering is the premier Canterbury catering company, based in the boutique area of Lyttelton Harbour.
Their requirements
They wanted a logo that was fresh, funky and incorporated a mint leaf.
Fresh and funky is my speciality and I have been really enjoying getting into the food and hospitality industry lately, so I was excited about working on this project
Final logo:
Mint Catering logo
I chose this font as it was contemporary and fresh
Client comments
Love it ! Fantastic…I think this concept is really good as I’m wanting that fresh new funky look …like that bright green it’s fresh!
- Tess Collingwood, Mint Catering
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